WHat WE Do.
With our extensive business and marketing research experience, we custom design qualitative research projects to help reach your business goals. We work with you and your team to develop a deep understanding of your business situation and collaborate with you as you move through the product development process. We adapt to your unique situation and limitations, while always focusing on the approach that will yield the most profound findings. Our corporate marketing, product development, sales, and marketing research experience enables us to not only uncover the key insights, but help use those insights to develop a more effective strategic direction.
“I believe hiring marketing research support is best leveraged when you can have a partner who understands corporate realities and shapes the research approach to maximize resources for accomplishing the objectives. I strive to gain the deepest insights and translate those insights to chart the most helpful path forward.” - Gregg Hietpas, Principal, New Boundaries
“I found that in hiring New Boundaries I was receiving a tremendous value. I was paying for and leveraging their marketing research expertise, but additionally I was able to consult with New Boundaries on my business and strategy development.”
Human connection.
We enjoy people. People are customers. People are influencers. People have preferences. Emotions. Context. New Boundaries uncovers insights by truly connecting with People.
“Gregg’s organizational capabilities and report writing skills simplify my life, while his easy-going personal style disarms
even ”cynical” customers into providing pertinent information to help us make better decisions”
AGILE.
Compressed timelines. Tight budgets. Insights needed now. New Boundaries works flexibly to meet the toughest deadlines and budgets.
“I appreciate his willingness to collaborate with us on scope and his ability to be flexible in-field to meet our ever-changing needs and priorities.”
WHy work with us.
Past corporate marketing and new business develop experiences allow us to empathize with the corporate realities and challenges you face. Since 2003 we have a history of leveraging those experiences to precisely plan and execute a vast array of insight projects and methodologies.
We have demonstrated first hand success in marketing global brands such as Coca-Cola, ScotchTM, and 3M in varying roles from sales, new product development, product management, and business team leadership.
Our focus is to take our research history in business-to-business and business-to-consumer markets and provide insights that help you be successful. Our experience and continuing education in qualitative marketing research enables more impactful insight discovery and relevant, actionable recommendations for the path forward.
“Gregg provides the perfect combination of moderating expertise, business insights, and business partnership.”
“Gregg has built a strong reputation with the insights team, and our internal partners. He has become a trusted resource for us and does a great job connecting the dots across all our brands… Because of our close partnership I like to use Gregg to bounce ideas off and help push my teams thinking before fully scoping a project. He’s a great critical thinker and works hard to find solutions that meet our goals and timelines.”
“Our research team has leveraged New Boundaries for several tough research projects. Gregg Hietpas
provides customer insights that drive business decisions, not just data collection.”
“Gregg is great to work with. He takes the time upfront to fully understand business objectives and how the research will help to provide information to answer the key questions. This enables us to easily make decisions to move the business forward. He is a great moderator and anticipates the follow-up questions the team will have and asks them without the team having to request them. His reports are very visual and action oriented, making them easy to share with Marketing and decide what we should do next. His efforts have led to several new products being launched and currently in development.”
Who We are.
Gregg Hietpas, principal at New Boundaries, navigates through the insights world leveraging his prior corporate experiences. He has faced many of the situations, dilemmas, and difficult decisions that clients and their teams face.
Gregg’s corporate experience includes a background at Coca-Cola Enterprises and 3M. During his years at Coke he developed and led the implementation of regional promotions, managed in-store merchandising, launched new Coca-Cola products, and negotiated cooperative marketing contracts with clients.
At 3M, Gregg worked in the Consumer Products group at 3M in new product development and product management. While in product development, he led teams through the product development process including idea creation, market research, market analysis, business plan development and implementation. As the brand and product manager for Scotch® masking and specialty tapes, Gregg led the global cross-functional team in developing and implementing the business strategy and marketing plan.
In 2003, Gregg started New Boundaries out of a passion for new business development projects and translating voice of customer data into insights that help drive new marketing strategies
Gregg earned a BBA in Marketing from University of Wisconsin - Eau Claire and a MBA in Marketing and Strategic Management from the Carlson School of Management at the University of Minnesota. Gregg is also trained in qualitative research through the RIVA Training Institute, the leading qualitative research training organization in the United States, and is an active member of QRCA, Qualitative Research Consultants Association.
Services.
New Boundaries focuses on partnering with you in your unique situation to custom design the approach and methodology to best meet your objectives. We are trained in and skilled at most of the newest in-person and online techniques. We pride ourselves at staying on top of upcoming trends in qualitative research through on-going education.
Our expertise includes gathering consumer insights for business-to-consumer marketing, and analyzing professional markets for business-to-business marketing.
VIRTUAL/ONLINE. IN-PERSON. TELEPHONE.
“Gregg is a true professional. He’s an accomplished moderator with a keen business mind who always delivers. He gets the big picture without losing any of the important details. As a former corporate marketer, Gregg understands the client side and it shows up in his work. He doesn’t just deliver on the research objectives, but delivers the ‘so what’s’ in a meaningful and effective way. I’ve worked with Gregg for six years now and he’s my go-to research partner/moderator for the out of the ordinary project that need a flexible and creative methodology. In addition, he is well liked and respected by our internal business teams, which is so important. Besides that, he’s a great human being.”
Connect With Us.
We would love to connect with you!
Call or write: 651-246-5958